NIKKI SIXX's 'This Is Gonna Hurt: The Documentaries' Premiere On HULU

On Tuesday, March 29, "This Is Gonna Hurt: The Documentaries" from Nikki Sixx and SIXX: A.M. will debut on Hulu and the Hulu Plus subscription service at 12:01 a.m. EST and are then on demand for the week until next Tuesday, when Episode 3 premieres at this location. The documentaries introduce the upcoming "This Is Gonna Hurt: Music, Photography And Life Through The Distorted Lens Of Nikki Sixx", a follow-up to Sixx's New York Times bestseller, "The Heroin Diaries" and the CD of the same name by SIXX: A.M. "This is Gonna Hurt" the book will be released April 12 via William Morrow and "This Is Gonna Hurt" the CD will be released May 3 via Eleven Seven Music.

The documentaries premiering on Hulu spotlight Sixx's genesis and inspiration of creating the photos, book and album and how they're all connected. Showcasing SIXX: A.M.'s music and book imagery, Sixx and his SIXX: A.M. bandmates James Michael and DJ Ashba introduce featured subjects from the photographs and inspiration for the project. "This is Gonna Hurt" as a book and CD soundtrack are a commentary on beauty and how we as a society view it, and features character studies highlighted in the documentaries on those who society has labeled and alienated for their physical attributes — a woman who can't grow, a man over seven feet tall, an obese woman showing herself naked to Nikki's lens to underscore real beauty. The book, part photo chronicle and part journal, will be accompanied by the release of an original soundtrack from SIXX: A.M., an 11-track companion piece to the book, which will hit stores May 3. This premiere represents a new distributor/syndicator relationship with Hulu for the Eleven Seven Music Group, and SIXX: A.M.'s record label and management company, Tenth Street Entertainment.

Sixx and SIXX: A.M. chose Hulu as the destination for the release of these very personal vignettes because of the service's commitment to quality as well as its enormous reach. Hulu offers the viewer a comprehensive user experience and the next step in moving content into all the places where fans watch content — on their computers, mobiles phones, and TVs. Sixx is an active Twitter and Facebook user, consistently corresponding with his fans as well as debating issues directly through engagement with other users.

Says Sixx, "Delivering quality content outside of music videos provides a new, dynamic and unique way for me to further connect with my fans as well as other entertainment fans outside of my regular base. In some ways, the music video of the past has been re-imagined as a much more transparent and authentic premium content experience of the future. Platforms like Hulu enable these connections with fans."

Said James Michael, "My father was a painter and my mother was a writer...from a very young age I witnessed how feelings can being expressed not only through words, but through imagery as well. What excites me about 'This Is Gonna Hurt' is that photography is being approached in a very lyrical way and music is being approached in a very visual way. The marriage of the two is not a new concept, but to be done so directly and allowing one to influence the other has been an incredible journey for us. It is very exciting to be partnering with a platform like Hulu because this is much more than just a band making music videos, the entire experience of 'This Is Gonna Hurt' begins with the concept that what we see directly impacts what we feel and vice versa. Hulu provides us with the ability to hit both of those senses at the same time thus beginning the experience exactly as we intended."